Articles

Breaking Down One Medical's: How Their Branding Strategy Elevated the Perception of Medical Brands

Introduction to branding in healthcare marketing Branding has always been an important aspect of marketing, but it has taken on a whole...

Learning from the Collapse: Lessons for Brands from the 3 Banks Collapse in 2023

In today's world, brands play an integral role in the success of any business. However, the collapse of Silvergate Bank, Silicon Valley...

Branding And Strategy In The Time Of Crisis

The world is currently facing unprecedented times, with the COVID-19 pandemic affecting every aspect of life. The crisis has left no...

Employer Branding

In today's job market, competition for top talent is fierce. Companies are constantly looking for ways to attract and retain the best...

How Cubo Constructions Established a Winning Brand Strategy in the Construction Industry

Cubo Constructions is a construction company based in Australia that has created a winning brand strategy in the construction industry....

Unleashing the Power of Brand Development: An Eastgate Group Rebranding Case Study

The Eastgate Group is a leading construction and development firm in the Northwest. It is a full-service provider of commercial and...

Stark Bank Rebranding Case study

Stark Bank, one of the leading financial institutions in the country, was facing a challenge. They had been in the market for a long time...

The Power of Transformation: A Case Study on Cadence Bank Rebranding

Cadence Bank is one of the most successful banks in the US. They have been providing financial services since 1868 and have built a solid...

Would Branding Make a Company a Leader in its Field?

Branding is one of a company's most powerful tools to create a competitive edge in its industry. It is much more than just a logo or...

Manufacturing a Winning Brand Strategy: How Manufacturers Can Optimize Their Branding

It's recommended that manufacturers create an effective and efficient brand strategy that will help them stand out from the competition...

How Can Creative Branding Help Financial Institutions?

Creative branding can be a powerful tool for financial institutions looking to stand out from the competition and attract new customers....

Unlock the Power of Branding: Takeaways From Our Most Impactful Branding Case Studies

Businesses of all sizes have long understood the power of branding. A strong brand can help a company stand out from the competition and...

How Can Branding Affect Medical and Health Practice's Growth?

Branding is the foundation process of defining the company's core, setting it apart from other competitors, and a major prep for...

Selling Your Brand Internally - Why and How

Your company is a reflection of you. If there's anything you want to change or improve about it, look in the mirror first. You must...

Brand Changes Happen Even a the Government Level

When it comes to brands and logos, companies update their look, feel, or brand for a lot of different reasons. Whether it’s to streamline...

Pfizer Rebranding: An Overview, History, and Lessons Learned

Pfizer, the company behind Advil and so many other well-known over-the-counter medicines, has recently rebranded itself to reflect its...